1. Introduction
Fit to Serve ("Fit to Serve," "we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website at fittoserve365.com (the "Site"), pre-order or purchase the book "Fit to Serve" by Pastor Mark Addis, sign up for our email list, contact us, or otherwise interact with us.
This policy is written with reference to the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, "CCPA/CPRA"). Even where statutory exemptions may apply, we provide California residents with the privacy choices described below as a matter of transparency and respect for our readers.
2. California Notice at Collection
The following summary describes the categories of personal information we may collect, the purposes, whether each category is sold or shared, and how long it is retained. Full details appear in the sections that follow.
Identifiers (name, email, phone, mailing address, IP, device IDs)
- Purpose: respond to inquiries, fulfill orders, send book updates, deliver email communications you opt into.
- Sold or shared? Shared with order fulfillment, payment, and email service providers as needed. Shared for analytics and any future advertising if cookies are accepted.
- Retention: see Retention section.
Order and purchase information (book orders, shipping address, order history)
- Purpose: process and fulfill book pre-orders and orders.
- Sold or shared? Shared with our ecommerce platform, payment processors, shipping providers, and (when applicable) third-party retailers like Amazon when you choose to purchase through them.
- Retention: up to 7 years for tax and accounting purposes.
Email subscription and engagement information
- Purpose: send book launch updates, devotional content, ministry news, and related communications you opt into.
- Sold or shared? Shared with our email service provider. Not sold.
- Retention: until you unsubscribe, plus a suppression record indefinitely to honor your opt out.
Internet or network activity (browsing, page views, cookie data)
- Purpose: site analytics through Google Analytics 4.
- Sold or shared? Shared with Google Analytics if analytics cookies are accepted.
- Retention: up to 26 months for analytics.
3. Categories of Personal Information We Collect
Categories of personal information defined by California law that we may collect:
- Identifiers: name, email address, phone number, mailing address, IP address, online identifiers, and device identifiers.
- Customer records: contact information you provide when ordering the book, signing up for the email list, or contacting us.
- Commercial information: book orders, pre-orders, gifts, and order history.
- Internet or network activity: browsing history on our Site, pages viewed, referring URLs, interaction with our content, and information collected through cookies.
- Geolocation data: approximate location derived from IP address.
- Inferences: reading and content preferences inferred from the categories above.
4. Sensitive Personal Information
We do not intentionally request Sensitive Personal Information through the Site. As a Christian discipleship resource, we may infer that visitors and readers have an interest in Christian faith. We treat any such information with discretion. If our practices change, we will update this policy and offer the Right to Limit Use of Sensitive Personal Information.
5. Categories of Sources
- Directly from you when you order the book, pre-order, sign up for the email list, complete a contact form, or otherwise interact with us.
- Automatically from your device and browser when you visit the Site, through cookies, analytics, and server logs.
- From our service providers, including ecommerce platform, payment processors, email service providers, and analytics vendors.
- From third-party retailers and platforms (such as Amazon and other booksellers) when you make purchases through them, to the limited extent they share aggregate or order-related information with us.
6. Business and Commercial Purposes for Collection
We use personal information to:
- Process and fulfill book orders and pre-orders, including coordinating with payment processors, shipping providers, and fulfillment partners.
- Communicate with you about your orders and respond to inquiries.
- Send email updates about the book launch, devotional content, ministry news, and related communications when you have opted in.
- Improve our Site, content, and reader experience.
- Conduct marketing and outreach related to the book and Pastor Mark Addis's ministry, including future paid advertising and promotion (see Section 8).
- Detect and prevent fraud and protect Site security.
- Comply with legal, tax, and reporting obligations.
7. Service Providers and Contractors
We disclose personal information to service providers and contractors who process information on our behalf and only for the purposes we direct. The list below is representative and not exhaustive. We may add, change, or replace providers from time to time, provided the new provider serves an equivalent purpose under similar confidentiality and security obligations. Examples of categories and current providers include:
- Website hosting and infrastructure providers.
- Cookie consent management providers, including Osano, or any similar consent platform we may use.
- Analytics platforms, including Google Analytics 4, or any similar analytics platform we may use.
- Ecommerce platforms used to process pre-orders and direct orders (added as the launch goes live).
- Payment processors and merchant services that handle card transactions on our behalf.
- Shipping and order-fulfillment providers.
- Email service providers, including platforms used for email subscription, transactional emails, and book launch communications.
8. Third Parties, Retailers, and Advertising
In addition to service providers, we share personal information with the following third parties. Their use of that information is governed by their own privacy policies, not ours.
Third-party retailers and book platforms
You may purchase the book through third-party retailers and platforms. When you click a link from our Site to one of these retailers, you leave our Site and the retailer's privacy policy applies. The list below is representative and not exhaustive. We may add or change retail partners over time. Examples include:
- Amazon (Kindle and physical book).
- Other Christian booksellers, retail partners, and publisher direct stores.
- Distribution platforms used by our publisher to make the book available.
Advertising and analytics partners
We currently use Google Analytics 4 to understand how visitors use our Site. As the book launches and afterward, we may engage in paid marketing and advertising. If we engage in cross-context behavioral advertising or build remarketing audiences, we will:
- Update this Privacy Policy to reflect that activity.
- Gate any such tracking through our cookie consent manager so visitors can opt in or out.
- Provide a clearly labeled "Do Not Sell or Share My Personal Information" opt-out link in our website footer.
- Honor Global Privacy Control (GPC) signals as automatic opt-out requests.
Other recipients
- Professional advisors, including accountants, auditors, and attorneys.
- Government, law enforcement, or other parties when required by law, by subpoena or court order, or to protect our legal rights.
- Successor entities in connection with a merger, acquisition, financing, or sale of assets.
9. Payment Information
Payment information for online orders is processed by our payment providers. We do not store full credit card numbers through the Site.
10. "Sale" and "Sharing" of Personal Information Under CPRA
We do not sell personal information for monetary consideration. We do not currently engage in cross-context behavioral advertising or build remarketing audiences from our website visitors. If we engage in such activity in the future, an opt-out mechanism will be made available through the cookie consent manager on our Site, through this policy, and through a clearly labeled "Do Not Sell or Share My Personal Information" link in our website footer.
California residents may opt out by clicking the Osano cookie preferences icon on any page of our Site and rejecting Marketing cookies, or by contacting us using the information in Section 13.
You can also opt out by enabling the Global Privacy Control (GPC) signal in your browser. When we receive a valid GPC signal, we treat it as an opt out of sale or sharing for that browser or device.
11. Retention
We retain personal information only as long as needed for the purposes described in this policy, to comply with legal obligations, and to maintain accurate records. Typical retention periods:
- Order and purchase records: up to 7 years for tax and accounting purposes.
- Email subscription contacts: until you unsubscribe, plus a suppression record kept indefinitely to honor your opt out.
- Site analytics: up to 26 months (Google Analytics default).
- Server logs and security data: up to 12 months.
12. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies for the following purposes:
- Strictly necessary cookies required for the Site to function, including consent preference storage.
- Functional cookies that remember your preferences and improve performance.
- Analytics cookies for Google Analytics 4 to help us understand Site usage.
- Marketing and advertising cookies, when added in the future for paid advertising or remarketing campaigns.
We use the Osano Cookie Consent Manager to manage your cookie preferences. When you first visit our Site, you will see a consent banner. You can change your preferences at any time by clicking the Osano cookie icon on any page. We honor browser-level Global Privacy Control (GPC) signals as automatic opt-out requests.
13. How to Submit a Request
To exercise any of your rights, contact us using one of the methods below:
- Email: mark@newhopechurch.net
- Mail: Fit to Serve, Attn: Mark Addis, 4620 E. Nees Avenue, Clovis, CA 93611
We will verify your identity before responding to a request involving specific personal information. We will respond to verifiable requests within 45 days. If we need more time, we will notify you and may extend by an additional 45 days as permitted by law.
Authorized agents: you may designate an authorized agent to submit a request on your behalf. We will require the agent to provide written, signed authorization from you and verify your identity directly.
14. Your California Privacy Rights
If you are a California resident, you have the following rights under CCPA/CPRA:
- Right to Know: request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we have shared the information.
- Right to Delete: request that we delete personal information we have collected from you, subject to legal exceptions.
- Right to Correct: request that we correct inaccurate personal information we hold about you.
- Right to Opt Out of Sale or Sharing: direct us not to sell or share your personal information for cross-context behavioral advertising. As noted above, we do not currently engage in such activity.
- Right to Data Portability: receive a copy of your personal information in a portable format.
- Right to Non-Discrimination: we will not discriminate against you for exercising any of these rights.
15. Children's Privacy
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. We also do not knowingly sell or share the personal information of consumers under 16 without affirmative authorization. If you believe a child has provided us with personal information, contact us and we will delete it.
16. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. Our service providers maintain their own security measures. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.
17. Links to Third-Party Sites
Our Site may link to third-party websites and services, including but not limited to Amazon, other booksellers, publisher sites, social media platforms, and any other third parties we may add or change over time. The privacy practices of any linked third party are governed by their own privacy policies, not ours. Review the privacy policies of those services before submitting information.
18. Changes to This Policy
We may update this Privacy Policy from time to time, including as the book launches and as we add ecommerce, paid advertising, additional retail partners, or other features. We will post the updated version on this page with a revised Last Updated date. Material changes will be communicated by a notice on our Site or by email where appropriate.
19. Contact Us
If you have questions about this Privacy Policy or our privacy practices:
Fit to Serve
Attn: Mark Addis
4620 E. Nees Avenue
Clovis, CA 93611
Email: mark@newhopechurch.net
Do Not Sell or Share My Personal Information
California residents may opt out of the sale or sharing of personal information for cross-context behavioral advertising. As stated in Section 10, we do not currently sell or share personal information for these purposes. If we engage in such activity in the future, an opt-out mechanism will be made available through the cookie consent manager on our Site and through this policy. We also honor Global Privacy Control signals as opt-out requests for the browser or device sending the signal.